Lastly, no business can go wrong by making a service easier to use, making a product more appealing, or reducing the time customers spend on maintenance and reordering.
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For example, a customer might experience delight at the quality of your product, surprise that your marketing emails address pressing needs of the moment, or relief that your delivery and customer support services are fast and convenient.
What Is Customer Experience (CX)
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In the digital age, customers automatically provide businesses with a wealth of personal data, and ideally you should be using that data to get the right products and services to the right customers at the right time.